logo shsacademy

Pop-Up Academy – Digital Fitness for Your Destination

The Pop-Up Academy is aimed at destinations (DMO) and their service providers with the goal of sustainably strengthening the digital fitness of their region. Together we create transparency, identify potential, and develop concrete measures for more visibility, better market performance, and higher value creation.

The Pop-Up Academy combines analysis, strategy, and training – directly in your destination. For a future-oriented, digitally strong, and economically successful tourism region.

Services

Individual On-Site Analysis

The focus is on a structured operational analysis directly on site with the respective service providers. In a personal conversation, current strategies, processes, and systems are reviewed and evaluated.

The emphasis is on:

  • Digital Marketing

  • Revenue Management

  • Sales & Distribution

For each operation, clear fields of action are identified and prioritised.

Concrete Results for Businesses

Each service provider receives:

  • An individual evaluation of the analysis

  • Concrete, practical measures for direct implementation

  • Clear recommendations for optimising pricing strategy, online presence, and sales channels

This creates a solid status assessment as well as a clear roadmap for the next steps.

Overall Analysis for the Destination

The DMO receives a final report with the evaluation of all operational analyses. This shows:

  • Common challenges and patterns

  • Overarching potentials of the destination

  • Strategic fields of action at the destination level

  • Concrete recommendations for further development

On request, we also analyse the DMO itself in the areas of digital marketing, sales, and strategic orientation – including clear recommendations for action.

Tailor-Made Courses Directly in the Destination

Based on the results, we develop individually tailored training and workshops on site together with the DMO.

These are:

  • Targeted to the identified needs

  • Practical and feasible

  • Specifically designed for the destination

This creates training offers with maximum benefit for the service providers.

Added Value for the Destination & Service Providers

For the DMO:

  • Assessment of digital performance capability

  • Transparency regarding the needs of businesses

  • Targeted training planning

  • Strategic decision-making basis

  • Support from the experienced SHS team

For the service providers:

  • Individual, practical recommendations for action

  • Concrete optimisation potentials in marketing, revenue management and sales

  • Personal advice on an equal footing

  • Sustainable strengthening of digital competence

entlebuch landscape a360900702

Current Articles in the Press - UNESCO Biosphere Entlebuch

The SHS Academy has already collaborated with other major regions:

Testimonials

  • Sandro Bucher
    Sandro Bucher
    Responsible for Tourism and Mobility UNESCO Biosphere Entlebuch
    „We chose to collaborate with the SHS Academy because they analyse and advise our hotel operations in a neutral and customer-focused manner. This is done not only through desktop research but also through personal interviews with us in the UNESCO Biosphere Entlebuch. After the analyses, the same experts help prioritise the measures in a detailed discussion with the hoteliers. This personal advice is highly valued in our rural area. The managing director, Daniel Plancic, personally leads the concurrent training sessions to build knowledge in digital hotel marketing. Next, we will develop a sales strategy with the SHS Academy on how to make all hotel rooms bookable online and connected to relevant sales platforms. Many heartfelt thanks for the personal and highly competent support and access to your extensive network“
  • Emanuele Patelli
    Emanuele Patelli
    Hospitality manager Ticino Turismo
    „I am very grateful for the successful collaboration with the SHS Academy and Daniel Plancic, which has significantly contributed to shaping and improving training initiatives in the hospitality industry in Ticino. Our partnership with the SHS Academy extended over two major training projects, including the Pop-up Academy Ticino and Next Generation Hospitality. Daniel's expertise played a crucial role in defining the topics to ensure that our training courses were not only comprehensive but also tailored to meet the dynamic needs of the hotel industry. In the area of training course development, the cooperation process with the SHS Academy was characterised by open communication and a shared vision.“
  • Kerstin Sigron
    Kerstin Sigron
    Chief Services Officer Graubünden Ferien
    „The goal of Graubünden Ferien's Shared Services is to digitally equip and support the cantonal service providers along the customer journey. To convey topics such as online marketing and revenue management in a practical and understandable way to hosts, we have launched the Hospitality Pop-up Academy together with the SHS Academy and with the support of the AWT (Office for Economy and Tourism Graubünden) – it has taken place in eight Graubünden destinations with around 200 participants to date. Thanks to the expertise of the SHS Academy and their ability to engage with hosts on equal terms, we were able to pass on a wealth of knowledge and practical tips for everyday work. We are grateful to have such a competent partner to rely on and look forward to the future projects we will tackle together.“

Contact Pop Up Academy

Sign up here!