Revenue Management Course
Revenue & Yield Management Course
Revenue & Yield Management is today a key success factor in the hotel industry. Our 4-day course is aimed at both beginners and professionals who wish to deepen or refresh their existing knowledge. You will receive a solid theoretical foundation, which is conveyed clearly and understandably using practical examples. This will give you confidence in dealing with pricing strategies, demand forecasting, and optimal capacity management – and create the basis for sustainable economic success.
Registration via Hotel & Gastro Union
Content & Learning Objectives
Course Day 1: Basic Concepts & Strategy in Revenue Management
- Introduction to Revenue Management
- Basic Concepts of Revenue Management
- Key Figures
- Demand Calendar
- Success-Oriented Objectives
- Competitor Set
- Price Positioning Strategies
- Benchmarking
Course Day 2: Operational Revenue Management
- Success-Oriented Objectives
- Competitor Set
- Price Positioning Strategies
- Benchmarking
- Role and Function of a Revenue Manager
- Daily, Weekly, Monthly and Annual Tasks
- Revenue Management Process
- Simulation of Revenue Management Meeting in the Hotel
Course Day 3: Forecasting & Total Revenue Management
- Forecasting Models
- Displacement Analysis
- RM Application Areas Outside of Rooms
- Introduction to F&B, Spa and MICE Revenue Management
- Key Figures for the Various Areas
- Application Examples
Course Day 4: Live Applications and Case Study
- Moderated Workshop to Develop a Revenue Management Strategy
- Application of Revenue Management in Groups or Individual Work on a Real or Fictional Business
- Participants may work on their Own Business as a Case Study if Desired
- Presentations in Plenary with Feedback Session
Degree & Certificate
All participants complete the course with an online exam. After successful completion, they receive their certificate from the SHS Academy and the Hotel & Gastro Union.
Target Audience
The course is aimed at all employees who want to build or refresh their knowledge in this subject area. Primarily from the departments:
- Front Office
- Revenue & Reservations
- Sales
- Management